Name: INDIAN ENTREPRENEURSHIP AND STARTUP ECOSYSTEM
SKU: 86510
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INDIAN ENTREPRENEURSHIP AND STARTUP ECOSYSTEM

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INDIAN ENTREPRENEURSHIP AND STARTUP ECOSYSTEM

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ISBN 13	978-93-74548-86-8
ISBN 10	93-74548-86-0
Edition	First
No. of Pages	128
Type of book	Paperback
Year	2026
Language	English
Publisher	Khanna Publishing House
Save	₹44.7 (15% Off)
Price	Original price was: ₹298.00.Current price is: ₹253.30.
Categories	Management Books
Condition Type	New
Country Origin	India

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Categories: Book Store, Management Books, New Arrivals Product ID: 86510

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INDIAN ENTREPRENEURSHIP AND STARTUP AND ECOSYSTEM

This book explains the journey of business from ideas and growing to a venture. The book connects creative ideas with real market opportunities. It teaches readers how to estimate business potential, test feasibility and run lean operations; the book explains how to build a team from scratch. It shows how to use low-cost digital marketing to reach customers. It also helps readers understand funding options and the Indian start-up ecosystem, including benefits under startup India and other government schemes, the book compares modern start-ups with traditional family businesses. It highlights lessons from well-known Indian companies and helps students to learn how legacy businesses differ from new ventures. Overall, this book provides clear guidance on legal, financial and operational aspects to build a strong and scalable enterprise in today’s competitive world.

Introduction to Entrepreneurships
Family Business
Evaluating Business opportunity
Feasibility, Competition and Environmental Analysis
Venture Building
Value Chain and Operations
Legal Aspects
Startup Ecosystem
Startup India
Digital India
MSME

Author

Jeeva Jose

Dr. Jeeva Jose completed Ph. D. in Computer Science from Mahatma Gandhi University, Kerala, India and is a faculty member at BPC College, Kerala. Her passion is teaching and areas of interests include world wide web, Data Mining and Cyber laws. She has been in higher education for the last 15 years and has completed three research projects funded by UGC and KSCSTE. She has published more than twenty research papers in various refereed journals and conference proceedings. She has edited three books and has given many invited talks in various conferences. She is a recipient of ACM-W Scholarship provided by Association for Computing Machinery, New York.

Vijo Mathew

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