The All India Council for Technical Education (AICTE) has introduced a new model curriculum for Bachelor of Business Administration (BBA) programs, aiming to create a unified framework for management education across Indian colleges and institutions. This curriculum is designed to meet contemporary industry demands while fostering a strong foundation in business principles.

The updated curriculum includes core management subjects such as financial management, marketing, business analytics, and entrepreneurship, along with modern topics like digital transformation, sustainability, and leadership development. Practical learning through internships, case studies, and project-based approaches is emphasized to prepare students for real-world challenges.

In addition to standardized learning modules, AICTE has recommended textbooks authored by Indian writers to support the curriculum. This focus on Indian authors ensures that students gain insights into local business practices and challenges while appreciating the contributions of Indian academicians. These books are chosen for their accessibility and relevance, making quality resources widely available to students.

By implementing this model curriculum, AICTE seeks to enhance the quality of management education, align it with global standards, and prepare students to thrive in the competitive business world. Institutions across India are expected to adopt this framework, fostering uniformity and excellence in BBA programs nationwide.

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